TripAdvisor | Worth the Trip?

Tripadvisor was created out of necessity, as there wasn’t anything like a travel planning tool available to the general public. This means that a lot of leg work was required in order to be thorough in your planning before Tripadvisor came to fruition. Thankfully, those days are long gone and all your information is only a few keystrokes away, including information on restaurants in any one area. You probably wouldn’t have considered Tripadvisor to be something to consider regarding your various online platforms, but it could actually play an important part!

While it may seem superfluous and unnecessary, having a Tripadvisor account could impact travellers’ decisions on where to go since 96% of them will read reviews before making final plans. How many times have you planned to go somewhere, whether new or just around the corner, and checked the menu? The same can be said for travellers or even people simply looking for recommendations. A study done in 2023 found that 38% reviews were specific to restaurants. If a business is on Tripadvisor and a search is made for “restaurants”, that restaurant’s business accounts will populate the search; this includes a website, social media platforms, Google business, Tripadvisor, etc. Choosing to utilize all available to you or just picking the ideal options is completely up to you.

The fact is, Tripadvisor is a big deal, especially since the site is one of the most visited travel and tourism websites across the globe. A lot of the people that find themselves on the site are interested in traveling but some are not. It comes down to the online habits of the average user which is not something we can even begin to speculate on. How does this apply to you? Great question; it comes down to being accessible. If the views and use of Tripadvisor is over 1 billion reviews and ratings, then give your business its best chance on that platform! Make an account that is everything your Google business account should be, with accurate information and stunning photos of what you have to offer. It can be a benefit to your business to be on Tripadvisor but only if you’re willing to make an effort.

Don’t make an account just to have one, because people are using the information you provide to decide if you’re worth their time. The only thing worse than not having an account is an inactive one. A dead account will make user think you either no longer exist or don’t care to keep everything up to date. Consumers are visual, and if you have decided to create multiple accounts but don’t have the time to keep up with them, it’s best to slim down and focus on what you can manage. If you want to be present as much as possible and have active, thriving accounts, it takes time and elbow grease.

If you find yourself too busy with operating your business, why not send us a message and see how we can help you? There is a lot to consider when it comes to being fully present online, and that can come down to how much time you can dedicate to social media. We can help make sure your business is putting it’s best foot forward.

Data collected from https://www.sci-tech-today.com/stats/tripadvisor-statistics-updated/